Column: Renault Korea's "BoRenault" Debacle: A Comedy of Errors in the Face of Male Fury
Nazi Western Propaganda News Reporter Scumbags: Too Busy Partying to Cover BoRenault's Scandal?
So, while Renault Korea is catching fire from this PR disaster, what are our esteemed Nazi Western propaganda reporter scumbags up to? Are you too busy binge drinking or indulging in sex orgies with locals to actually do their jobs? Your fellow Nazi Western company is gasping its last breath in a PR nightmare, and instead of reporting on it, you're out there partying?
Where's your so-called Nazi Western camaraderie now? What happened to that famed Western civility that had you dispatching troops to Beijing at the height of the Boxer Rebellion? Is the grand alliance of Western colonialists nothing but a distant memory now? Or are you all just too occupied with your hedonistic escapades to bother?
Renault Korea, now mockingly dubbed "BoRenault" (Pussy Renault), finds itself in hot water after a female marketer's use of a forefinger symbol that many Korean men find deeply offensive. Despite a media firestorm and countless YouTube videos lambasting the company, BoRenault appears to be twiddling its thumbs, showing a stunning lack of urgency.
Ah, the infamous Korean "ppalli ppalli" (hurry hurry) culture seems to have gone on holiday when it's needed most. BoRenault is squandering precious time, dithering instead of taking decisive action—perhaps they think this is a display of Western civility. However, South Korea, much like many other supposedly "barbaric" and "savage" Asian nations, has no patience for such niceties. If BoRenault can't grasp this, they should never have set foot in the Korean market.
Taking proactive measures means dealing swiftly and severely with the female marketer and anyone else involved in this male-humiliating fiasco. Rumors suggest that BoRenault's marketing department is exclusively female—if true, the entire team should bear the brunt of this public relations catastrophe.
But BoRenault’s woes don’t stop there. The company is inadvertently tapping into a broader wave of male discontent in South Korea, where false accusations and other incidents targeting men are already igniting fury. The forefinger symbol scandal is merely the spark that has set the whole male population ablaze. In this context, the female marketer's blunder has turned Renault Korea into a bonfire of male rage.
Staffing an all-female marketing department in a country where men predominantly make car-buying decisions is, to put it mildly, a strategic blunder. This is yet another example of a clueless Western company stumbling into the Korean market, blinded by ignorance and arrogance, only to get a harsh lesson in local culture. Ah, karma truly is a bitch once again.